LET’S BE THE FIRST GENERATION TO SAVE AN ENTIRE ECOSYSTEM

 
 
 
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BEFORE IT’S GLOWING, GLOWING, GONE.

A global campaign using colour and creativity to accelerate climate and conservation action.

Inspired during the filming of the
Netflix Original Documentary, Chasing Coral.

 

THE OCEAN IS GIVING US THE ULTIMATE VISUAL WARNING

IT’S A WARNING GOING UNNOTICED THAT EVERYONE NEEDS TO SEE

 

 
 
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CORALS ARE GLOWING IN VIBRANT COLOURS IN A DESPERATE BID TO SURVIVE

 
 
 
 

In a desperate attempt to survive increasing ocean heat waves due to climate change, some corals glow in vibrant colour. The corals produce brightly coloured chemicals in their flesh that act as a sunscreen. It is one of the most disturbingly spectacular sights in nature, but until now has gone largely unnoticed.

 

 

IN PARTNERSHIP WITH ADOBE AND PANTONE, WE’VE MADE THESE COLOURS, THE COLOURS OF CLIMATE AND CONSERVATION ACTION

 
 
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Together with the masters of colour and creativity, Pantone and Adobe, we took the vibrant warning colours of corals and created three Glowing colours that everyone can use to inspire support for action.

 

AND WE’RE CHALLENGING THE WORLD TO USE THEM TO INSPIRE GLOBAL ACTION

 

Let’s make the world take notice of glowing corals and the warning they represent and show the support for action. Find these and more Glowing Challenge entries on social media using the hashtag #GLOWINGGONE

 
 
 
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