A GLOBAL CAMPAIGN USING CREATIVITY TO ACCELERATE CLIMATE AND OCEAN ACTION
THE OCEAN IS GIVING US THE ULTIMATE VISUAL WARNING
IT’S A WARNING GOING UNNOTICED THAT EVERYONE NEEDS TO SEE
CORALS ARE GLOWING IN VIBRANT COLOURS IN A DESPERATE BID TO SURVIVE
In a desperate attempt to survive increasing ocean heat waves due to climate change, some corals glow in vibrant colour. The corals produce brightly coloured chemicals in their flesh that act as a sunscreen. It is one of the most disturbingly spectacular sights in nature.
IN PARTNERSHIP WITH ADOBE AND PANTONE, WE’RE MAKING THESE COLOURS THE COLOURS OF CLIMATE AND OCEAN ACTION
Together with the masters of colour and creativity, Pantone and Adobe, we took the vibrant warning colours of corals and created three Glowing colours that everyone can use to raise awareness of the issue.
WE’RE CHALLENGING THE WORLD TO USE THESE COLOURS CREATIVELY
Let’s make the world take notice of glowing corals and the warning they represent and show the support for action.
Find these and more Glowing Challenge entries on social media using the hashtag #GLOWINGGONE